Thanks so much for the input. It is greatly appreciated.
Can you give me an idea how you advertise ?
What would you say is your most effective marketing strategy?
I have a full time job and a young family on top of my part time repair service and used appliance sales so I haven't tapped into my full marketing potential. But I use Craigslist for my used appliances. I post each appliance individually (I don't usually have more than 1 or 2 running at one time.) My appliances usually sell within 24 hours. After selling an appliance I can generate leads off of those who call or email asking about the already sold appliance. Depending on the time that I have, I can state that I also fix them and then begin to ask them what's wrong with their appliance. I have received business off of this method before.
I also have a website that draws some traffic. Right now I only have about 300 - 400 unique visitors a month. I'm signed up with Google Places and have a free Yellow Pages online ad or whatever it's classified as. I wouldn't mess with the phone book. If I had more time on my hands, I could do a whole lot more.