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Author Topic: ADVERTISING in pennysaver type local papers  (Read 88 times)

Offline stocpro47

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ADVERTISING in pennysaver type local papers
« on: July 15, 2013, 11:44:53 AM »
i know we mostly talk about advertising on the web,and print media is dying,but my friend in the chimney cleaning biz says im under estimating pennysaver which he uses,was wondering if anybody has had any luck recently advertising in such papers,,my friend says many older people still go to that for service ,any experiences?

Offline Joebeef

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Re: ADVERTISING in pennysaver type local papers
« Reply #1 on: July 15, 2013, 07:35:30 PM »
when I fist started I tryed the local pennysavers and local newspapers and would say in the ad "10% off with ad".....guess what, I never got any ads brought in for the 10% off.  Tryed it for a year.  The best advertising is still the yellow pages website/internet, and referrals.

Offline stocpro47

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Re: ADVERTISING in pennysaver type local papers
« Reply #2 on: July 15, 2013, 08:42:02 PM »
thats what i figured         thanks

Offline andersenappliance

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Re: ADVERTISING in pennysaver type local papers
« Reply #3 on: July 16, 2013, 08:55:19 PM »
For the Penny Saver, I was always doubtful.

Carpet Cleaners, for example will advertise 3 rooms and a hall for $35.  The thing is, if you want soap, it is another $20,  If you want stain pre-treatment, it is another $30, if you want a rinse, it is another $35.  If you want furniture moved it is another $50.

So basically, if you want the job done right, it is still the $225 that any reputable company would charge.

How do you compete with that?  The customer will call for a price, and say that is WAYYYY TOOO MUCH!!!!   You look greedy, but the customer gets screwed out of his cheap price by the other guy, but his carpets are clean, and he can only grumble.


You know how it is.  Some have service charges, some refund it "with repair," some only charge (high) hourly, some jack up the parts.  Everybody has to make costs, plus a living.  But penny saver seems to bring out the real bottom-feeders.  I'd only go that way if I was starting out and desperate.

 

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