Author Topic: APPLIANCE repair advertising,Yext sucks  (Read 5225 times)

Offline Wedgeman55

  • Technician
  • Member Since: Aug 2008
  • Posts: 977
  • Country: us
  • Man vs Appliance - Never give up, Never surrender
Re: APPLIANCE repair advertising,Yext sucks
« Reply #10 on: July 04, 2013, 03:22:54 AM »
It takes a little time out of your day,   but I joined alot of groups in the beginning.   Networking groups,   business groups,   went to marketing classes.     There are so many ways to promote your business for free,  you just have to work it and then reap the results.    I spend 0 dollars right now and have more business than I can handle.     

Every area is different ----  rural,  city,  part of country,  etc.     You just have to find what works for your area.     One thing is important....... Always be thinking of promoting yourself.    When I'm in line at supermarket,   people see my shirt and I always try to strike up conversation.    Today,  for instance,  I was in line at end of day in market,   and I told cashier I know i had to fix several refrigerators in the morning.     Lady behind me asked for card,   then the guy behind her asked for one.    I talked to both of them for a few minutes,  and on friday Im going to lady's house to check her dryer,   not drying well.   I constantly try to push my business.     There are subtle ways to do it to get them to ask for your card.   And (not bragging but...) I am a friendly guy that loves to bullshit.   And people like that.     A good personality really helps.   

And remember,  you build a house block by block.   That is how you have to grow business.    Customer by Customer.     And if they like you,   they will be your advertising.   They will promote you to all of their friends.   That is the best way to grow a business.      When they read an ad in anything (internet, phone book,  newspaper),    they don't know who the hell you are.   You could be some creep.  That is why you have to nurture personal relationships.     
Commercial Laundry repair Tech and Installer  1973 to 1980
Service Manager / Technician Commercial Laundry repair company 1980 to 2002
Refrigeration - HVAC - Boiler School 1974-1976
Electronic School 1978-1979
Self Employed Appliance Repair Company 2002 to present

Offline wildimaginations

  • Technician
  • Member Since: Jul 2011
  • Posts: 621
  • Country: us
Re: APPLIANCE repair advertising,Yext sucks
« Reply #11 on: July 04, 2013, 06:27:59 AM »
Sign up with Yelp.com or AngiesList.com.  That's how about 98% of my COD business comes from.  I am swamped right now.  Right now, I just have a listing under them because my customer's put me there.  I didn't sign up at all so in essence I'm getting free advertising on a major scale.  If you're work is good, the customer's will leave 5 star comments about you and it will snowball from there. 
Appliance Service Technician
Authorized servicer on LG appliances.
About 45 mins east of San Francisco

Offline Wedgeman55

  • Technician
  • Member Since: Aug 2008
  • Posts: 977
  • Country: us
  • Man vs Appliance - Never give up, Never surrender
Re: APPLIANCE repair advertising,Yext sucks
« Reply #12 on: July 04, 2013, 09:01:26 PM »
Wild,  I get a ton of Angies list calls,  and your right.   Not once cent in cost.   Do they call you to advertise?   I have gotten super service awards the last 6 years,   and they call to try to get me to advertise in their magazine every month.      I tell them I don't need any more work,  I have enough.     
Commercial Laundry repair Tech and Installer  1973 to 1980
Service Manager / Technician Commercial Laundry repair company 1980 to 2002
Refrigeration - HVAC - Boiler School 1974-1976
Electronic School 1978-1979
Self Employed Appliance Repair Company 2002 to present

Offline wildimaginations

  • Technician
  • Member Since: Jul 2011
  • Posts: 621
  • Country: us
Re: APPLIANCE repair advertising,Yext sucks
« Reply #13 on: July 04, 2013, 09:38:31 PM »
They're always calling me.  Both of them.  I tell them that if I advertise, I will get swamped even more. 
Appliance Service Technician
Authorized servicer on LG appliances.
About 45 mins east of San Francisco

Offline dab147315

  • Technician
  • Member Since: Oct 2010
  • Posts: 1655
  • Country: us
Re: APPLIANCE repair advertising,Yext sucks
« Reply #14 on: July 05, 2013, 09:37:44 AM »
I google yelp and Yext comes up.Seems to me to be same company.With lots of bad reviews.

Online theoldstoveguy

  • Technician
  • Member Since: Jan 2008
  • Posts: 1349
  • Country: us
    • Buy me a beer through paypal
Re: APPLIANCE repair advertising,Yext sucks
« Reply #15 on: July 05, 2013, 08:05:40 PM »
Try Yelp.com

Offline stocpro47

  • Technician
  • Member Since: Jun 2013
  • Posts: 109
  • Country: us
    • SRW APPLIANCE
Re: APPLIANCE repair advertising,Yext sucks
« Reply #16 on: July 05, 2013, 09:51:19 PM »
thanks for advice on angies list and building business,i will get t shirts made up,im not a big talker so its harder to get my biz in peoples faces but ill have to push myself

Offline andersenappliance

  • Technician
  • Member Since: Feb 2012
  • Posts: 704
  • Country: us
Re: APPLIANCE repair advertising,Yext sucks
« Reply #17 on: July 11, 2013, 08:47:50 PM »
For shirts, you might look into these.  They are cheap, and the collar is professional.  Plus you can get 'em to put a name and logo on them.

Get a good website.  Yext is just signing you up with everyone.  Like Web-based yellow pages, nobody will find you unless they are using the yellowpage website.  Yext just gets money for getting you free listings.

People have found Yelp and Angies list to work, so they go there and look.  Just like google searching.  They go there.

Nobody logs onto manta or yext to do their search.

Exhaust your free business listings, if they link back to your good website, and your website will rank higher in search engines.  Otherwise, it is just a crap shoot.

Look up Search Engine Optimization if you have a website.  If you don't, get one first.

Offline stocpro47

  • Technician
  • Member Since: Jun 2013
  • Posts: 109
  • Country: us
    • SRW APPLIANCE
Re: APPLIANCE repair advertising,Yext sucks
« Reply #18 on: August 07, 2013, 01:31:19 PM »
thanks for advice             ive had that happen where a customer called from a paid service,only to also call me from a free advertiser,,,so its like a waste,,,i had the t shirts printed,,ill check into these collar shirts    but its still scary slow here in long island ny no matter what i do,im hoping sept will bring a change,,,long island ny has been in a slump for awhile now,,,,,,,when people talk about starting a biz or buying a house      you hear the phrase"anywhere but ny"     ive heard that now for 8 years,,,,,,,cost of living here is just outrageous !!

Offline andersenappliance

  • Technician
  • Member Since: Feb 2012
  • Posts: 704
  • Country: us
Re: APPLIANCE repair advertising,Yext sucks
« Reply #19 on: August 07, 2013, 03:59:11 PM »
I'm toughing it out too, in a new area.

If you have time, you should print out flyers and deliver them.

It might be scraping the bottom off the barrel - marketing wise, but it is effective.

I've been getting about 1-2% response rate.  Which if I recall, is average for any advertising.

It takes time, shoe leather, and a bit of ink from your printer, but every response helps build word of mouth.

Plus, just having the flyer on the door flushes out those who have been having a problem, but have not yet been motivated enough to call yet.


 

Wanted: GE factory authorized appliance repair service technician

Started by AJ

Replies: 2
Views: 9771
Last post December 19, 2007, 01:25:48 AM
by BrntToast
Special Appliance Repair Tools and Test Equipment

Started by AJ

Replies: 1
Views: 5074
Last post November 16, 2007, 08:40:52 PM
by AJ
Question for appliance repair techs

Started by maypo52

Replies: 10
Views: 7298
Last post October 04, 2014, 11:14:22 PM
by wildimaginations
Appliance Repair Newsletters

Started by AJ

Replies: 0
Views: 3072
Last post March 10, 2008, 05:46:11 PM
by AJ
starting a Appliance repair buisness

Started by johnnyelectric

Replies: 1
Views: 3708
Last post July 10, 2008, 07:14:14 AM
by Repair-man
For our friends in Canada - Appliance Repair Diagrams

Started by Al Capone

Replies: 2
Views: 3645
Last post November 05, 2008, 01:00:08 PM
by FrustratedwithFr