Back when I did sales along with repairs it was easy to sell front loaders by bringing up how much money they would save vs using a top loader.
Then when I would go out later to repair the same front loaders that I sold earlier I would think to myself as I made out the bills, "There goes any money they saved."
Customers seem to like how their new front loaders clean compared to their old washers through.
I do see more pump failures on front loaders, but looks how small them pumps and their little motors are compared to the old belt drive or direct drive pumps.